The 136th China Import and Export Fair (Canton Fair) was held from October 15th to November 4th at the Pazhou International Convention and Exhibition Center in Guangzhou. Shenzhen Huajunxin Electronics Technology Co., Ltd. (hereinafter referred to as “Huajunxin Electronics”) showcased its independently developed high-end electronic wire series products. With its superior product quality and innovative technology, it secured over 20 million yuan in intended orders on-site, attracting buyers from more than 30 countries and regions in Southeast Asia, Europe, and the Americas to stop and negotiate.
As a high-tech enterprise with 12 years of experience in the electronic wire industry, Huajunxin Electronics participated in the exhibition with the theme of “Innovative Wires Empowering Smart Terminals.” The exhibition area covered 80 square meters, showcasing over 40 core products across three major series: high-temperature resistant wires for new energy vehicles, high-speed transmission wires for 5G communication, and environmentally friendly wires for smart homes. Three newly developed low-loss, high-frequency data cables were unveiled for the first time. “The Canton Fair is an important window connecting the global market. We completed the selection and preparation of our exhibits three months in advance, aiming to showcase the technological strength of Chinese electronic wire companies to global buyers,” said Yang Sihua, General Manager of Huajunxin Electronics, in an interview.
At the exhibition, the Huajunxin Electronics booth was bustling with visitors, many of whom focused on in-depth inquiries about its new energy vehicle wire products. According to the on-site technical manager, this series of products uses a new type of composite insulation material, capable of withstanding temperatures from -20℃ to 80℃. The insulation layer’s aging resistance is 60% higher than traditional products, and it has passed multiple international certifications, including UL (USA) and CE (EU), making it suitable for the in-vehicle electronic systems of mainstream new energy vehicle brands such as Tesla and BYD. Hans Müller, a buyer from Germany, reached a preliminary cooperation agreement with the staff on the spot, planning to purchase 500,000 sets of this series of cables for use in the production of automotive parts. “The high-temperature resistance and transmission stability of this product fully meet our procurement standards, and we will expedite sample testing and bulk procurement processes.” In addition to physical demonstrations, Huajunxin Electronics also set up a product performance testing area on-site, using professional equipment to demonstrate the core indicators of the cables, such as transmission speed and anti-interference capabilities, intuitively showcasing the product advantages. According to statistics, in the first five days of the exhibition, the booth received over 800 buyers and collected more than 320 valid procurement requests, of which 45% were long-term cooperation intentions reached with buyers from emerging markets such as Vietnam and Brazil. It is worth mentioning that the company’s environmentally friendly cables developed for the European market, made with recyclable modified PVC materials, comply with EU RoHS environmental standards, resulting in three orders totaling over 8 million yuan signed on-site.
Through this exhibition, Huajunxin Electronics not only secured orders but also achieved efficient connections with industry resources. According to data from the organizers of the Canton Fair, the 136th Canton Fair achieved an export transaction volume of US$22.3 billion, with electronic information products accounting for over 25% of the transactions. Procurement demand from emerging markets increased by 18% year-on-year. Industry analysts point out that against the backdrop of the global electronics manufacturing industry’s transformation towards intelligent and green manufacturing, companies like Huajunxin Electronics, which possess both technological innovation and quality control capabilities, are accelerating their efforts to seize global market share through international platforms such as the Canton Fair, driving the transformation of China’s electronic wire industry from “scale expansion” to “quality improvement.”
It is understood that Huajunxin Electronics has confirmed its participation in the 137th Canton Fair, where it will showcase its wire products equipped with new shielding technology, further expanding its presence in the global high-end electronic wire market.
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